In My Studio: Packaging



Lovely packaged set of cards from Cynla Cards and Design

During the holiday season I was lucky enough to get out to a few craft fairs. Looking around at the merchandise on offer I noticed some really interesting ways that vendors had packaged their wares. One company used wooden thread spools on which to wind bracelets and wooden rulers to hang necklaces. These beautifully and uniquely packaged items were by far more appealing to me as a customer and got me thinking about the ways I too could package my products more successfully. By spending a little more time and money on the end product could have a big difference in profits at the end of the day.

Great packaging can:

1. Get your products 'noticed' in a sea of vendors at a craft fair or in the Etsy search pages.
2. Increase the perceived value of your products, enabling you to increase your profits
3. Be informative- giving the customer info about the product and your company for potential future orders.
4. Make your line of products more cohesive
5. Elevate your brand and make it memorable

Great packaging boxes from The Pudgy Rabbit

In order to achieve this the packaging should:

1. Be thought of as an integral part of the product and not just an afterthought.
2. It should reflect or complement your brand, your ethos and your style
3. Be easily replicated for future items
4. Affordable
5. Not too time consuming
6. As green as possible

Some different ideas for creating your own unique, eye catching and memorable packaging could include making your own stamps or block prints, printed materials, stickers, fabric bags and ribbons or even including a small 'freebie' with your product.

I posted on this blog a little while ago a tutorial to make your own fabric labels. This technique could be applied to making your own packaging ribbon and labels. Click this link to access the tutorial.

My own SO Handmade fabric labels

Taking all of the above into account I set about packaging some play mats I had just made.  I used leftover scraps of fabrics I had to make them and then added some printed labels. I also used vintage buttons to finish the effect.

I was very happy with the result and think they look really effective. I hope to add the same pizzazz to the rest of my collection in the future.



Lego/ small toy play mat from SO Handmade

Good luck and Good Making!

Good things come in small packages!

Sarah Omura - SO Handmade

Packaging : Part I - INSPIRATION

If you're a frequent Etsy shopper I'm sure you've received purchases that arrived in packages almost too pretty to throw away.    Since most Etsy sellers almost never meet their customers in person, the way you package and ship your products says something about your shop - make sure you're saying something amazing!

Providing nicely packaged orders will help make your shop appear professional, promote repeat business for your shop, and increase the value appearance of your products.

In this weekly 3-part series we will look at examples of nicely packaged orders, discuss how to evaluate your own packaging, and provide resources for packaging materials.

Packaging Inspiration from HVNY Sellers

How you package your items will depend on what you have to deliver, but don't be afraid to get creative with supplies and use this as an opportunity to show off your brand.

Below you'll see examples of using promotional post cards, pin-back buttons and stickers to customize otherwise standard packaging supplies.  We also show a few examples of how to present jewelry using traditional jewelry boxes and others using less conventional containers. 

Wicked Mint

Tickled Pink Knits

Sweet Olive Jewelry

Anjali Creations

Esthera Guirre

Tink's Treasure

Charms of Faith

Next week we'll discuss how to evaluate your current packaging situation and think about ways to make it even better.

Have you made any Etsy purchases and been thrilled with the presentation?  We'd love to hear your stories and ideas.

Green Packaging

So we start off a new year and a new decade with good intentions. Perhaps one of those is to consider ways to green up our daily living practices. As I've looked more closely this past year at where our food comes from, ways that I use and waste energy, etc., I"ve also thought about my art and its impact on the environment.

Take the simple process of getting a pin to a customer. What are my options for packaging? Factors that might go into my choices would be where my materials will come from - how far away? Are they made from recycled products? Can they be recycled themselves? What is a fair trade off for aesthetics and practicality vs greenest option and cost?

So far I use hang tags that are printed locally, using non-recycled card stock. I couldn't find a good card stock that had recycled content without buying much larger quantities than I'd ever use.

I do use cardboard gift boxes made from recycled paper. But they are sent from California - and perhaps somewhere else before that. A lot of fuel goes into delivering them to me!

Then I mail them out to customers. I'd been using bubble mailers till I read about other solutions on Etsy threads. Since then I've been looking for the old fashioned padded mailers that are recyclable, but in the meantime have been wrapping the box in bubble wrap and putting it in a regular mailer. This way, at least, the bubble wrap can be reused if someone cares to - and the mailer can be recycled. Recently I did find the padded mailers I'd been looking for at Target's. They're made by 3M so now the task is to try to find a wholesaler to buy them from so the cost will be a little more reasonable.

I write this not having the answers, but hoping to get a fruitful dialogue going, so that we can all move ahead in our businesses, knowing that we're doing what we can to live carefully.